Be Here Now is ASND's flagship event series a concept. Come as you are and actually be where you are. This was made for people who want to feel present, who want to feel welcome, who want days and nights that feel elevated without feeling exclusive. A space where dancing, vibing, and connecting happen naturally, without trying, where friendships spark, relationships grow, and networking happens effortlessly. Just intentional sound, a room full of people who came to dance, and space to genuinely connect with the people around you.

Each Be Here Now is different. Some are announced weeks out, some with little to no warning. Some are day parties, some are night events, some run day into night. The through-line is the feeling, not the format. Dance. Vibe. Connect.

If you’ve ever thought, “I wish there was a place that felt like this,” you’re already part of it. It’s ours to share, yours to feel.

[This one lands at the Ibiza Pool inside The Pemberton in Phoenix. an open air setting built for exactly this kind of night. Expect a curated lineup, low-end-forward sound, and an atmosphere designed around presence over spectacle.]